For which parts the momentum increased the most
His close collaboration Hellenic Tourism Organization (EOT) with airlines and tour operators is bearing fruit, as can be seen from the data announced by one of Great Britain’s largest airlines and tour operators, Jet2.com & Jet2holidays for 2023-24. The British airline for the first time implements an annual co-advertising program in collaboration with the EOT and the results are excellent.
The performance of 2023 proves this, as arrivals and travel receipts increased, the season grew in many destinations in the country, while new destinations were added with direct flights from abroad. But the estimates for 2024 are equally favorable, since the development strategy continues with even more flights, new routes and destinations.
Jet2.com & Jet2holidays presented for 2024 the largest program for flights and holidays in Greece to date, thus increasing its continuous presence in our country.
The program offers over 100 routes from 11 UK airports to 14 airports in Greece. In addition, the British public can choose from 20 destinations for 2024.
Simultaneously with the launch of Symi and the Athenian Riviera as new destinations for summer 2024, following the huge demand from customers and independent travel agencies wishing to book holidays in Greece, Jet2.com & Jet2holidays are launching 7 new itineraries for 2024 Specifically, from Liverpool airport to Corfu, Heraklion, Kos, Rhodes (exclusively), Zakynthos (exclusively), from Birmingham to Mytilini and from Newcastle to Chania, it was pointed out in APE BEE .
In total, Jet2.com & Jet2holidays will operate in 14 Greek airports this year: Athens, Corfu, Chania, Heraklion, Kefalonia, Halkidiki, Kos, Kalamata, Lesvos, Preveza, Rhodes, Skiathos, Santorini and Zakynthos.
Also, the fully extended 2024 schedule shows a 12% increase in momentum compared to 2023, as the British tour operator has more than 1.52 million seats available for sale in Greece in 2024, with almost 320 weekly flights. during peak demand period.
In addition, as a result of the growing demand for our country and during the lean months, the dynamics for March and April increased in Heraklion, Corfu, Lesvos, Rhodes and Santorini. Similarly, its programs for Heraklion and Rhodes are extended until mid-November.
The general secretary of the Hellenic Tourism Organization, Mr. Dimitris Fragakis, commented on the matter:
“We are very pleased to note the effectiveness of our collaboration with Jet2.com & Jet2holidays, as its presence contributes catalytically to the achievement of our strategic goals. The company’s commitment to the extension of the tourist season and the promotion of new destinations in Greece is fully in line with our vision. The success of the co-advertising program confirms the effectiveness of our cooperation and plays an important role in the remarkable development of the Greek tourism industry for another year.”
Steve Heapy, CEO of Jet.2com & Jet2holidays said:
“We can’t wait to present to the British public our biggest program to date in Greece. Our long-standing partnership with EOT and our annual co-advertising program, through which we showcase all that this wonderful destination has to offer, is of major importance to our growth and success.”
