The four new anti-accuracy measures – Specialization for baby milk, meat and fruit and vegetables

We condemn unfair commercial practices and we will not tolerate them, the minister stressed

The Minister of Development specifies the initiatives and measures to deal with the accuracy, with the aim of reducing prices, so that it works soothingly for the disposable income of households Kostas Skrekasimmediately after the meeting with Kyriakos Mitsotakis.

As the minister said, in 2023 DIMEA carried out a total of 25,267 checks and imposed 1,865 fines, amounting to more than 13 million euros. However, it has been established by the control mechanisms that significant ones are observed discrepancies at prices in Greece in relation to Europe. “We condemn unfair commercial practices and we are not going to accept them,” stressed K. Skrekas.

For this reason, the minister emphasized, we planned the implementation of 4 drastic measures:

1. We are reducing benefits to Super Market and we ensure lower prices for the consumer. Specifically, we limit the totals discounts of suppliers in supermarkets by 30% and we pass the benefit on to the consumer with a corresponding reduction in shelf price. This measure will be applied to the categories where, according to the Competition Commission, deviations were observed. These products are detergents, household cleaners, toothpastes, bubble baths, shampoo and baby diapers.
2. We prevent unjustified revaluations and we don’t allow to suppliers which increase the prices of the products to implement promotional actions for products that have appreciated for three months. This measure applies to all products sold in supermarkets. Obviously, for suppliers who maintain constant or reduce the prices of their products, promotions for the benefit of consumers are normally permitted.
3. Fair prices from field to shelf. To ensure absolute transparency in the supply chain we oblige suppliers to sell at net prices. Only a credit invoice of up to 3% is allowed for product or shipping returns. The measure covers fresh fruit, vegetables and meat.
4. Ceiling in the gross profit margin for the baby milk. For the selling prices of baby milk, a ceiling is set on the gross profit margin of the companies that import, produce and distribute baby milk in Greece. The ceiling is defined as the sum of the company’s operating costs for the specific product category and 7% commercial profit.

“What we are doing today is a critical and drastic intervention that achieves, first, an immediate reduction in the price of basic goods on the shelves, Second, an additional benefit for the consumer, as any discounts and offers will be made on top of the new reduced prices” emphasized the Mr. Skrekas.