What Meta says in its announcement
In a change on Facebook that perhaps few people noticed, Meta went ahead.
In particular, the American technology giant renewed the logo of the social network. It’s now a darker blue, with a few minor tweaks aimed at creating a design that Meta claims is “bolder, electric and timeless”. The logo change, which at first glance is barely noticeable, incorporates a “clearer expression of Facebook’s core blue color,” the social networking company said in a post.
Facebook notes that changing the logo to a lowercase ‘f’ is better for ‘the eye’ in the platform’s app with ‘stronger contrast to make the ‘f’ stand out. “We wanted to ensure that the refreshed logo was familiar, yet dynamic, polished and elegant. These small, but significant changes allowed us to achieve visual balance with a sense of forward motion,” said Dave N, director of design at Facebook.
The social media giant highlights the three “key factors” behind the evolution of the Facebook logo. Among them are enhancing the brand’s most “iconic elements” and creating “an extended color set” based on blue. Over the years, the Facebook logo has undergone many changes, starting with a mark that had squared corners to the current circular design.
The new logo, according to the company, uses the platform’s custom font – Facebook Sans – and a redesigned wordmark to “create a consistency and improve overall readability”. Facebook says it has also developed a new color palette with a set of hues, tones and contrast ratios. “The deep range in tone of the secondary blues gives flexibility while providing balance as a unified expression of our brand identity,” the company said.
Meta said more changes to the platform’s “reactions, typography and iconography” will follow in the future. “All of these improvements will create a more consistent, personal and seamless experience for the billions of people who interact with Facebook every day,” the company said.
Meta likely has more branding-related design changes planned in the coming days, with the company describing the latest tweaks on its blog as “the first phase of a refreshed identity” for the app. However, the new plan has worried many who are commenting on the change on social media.
