What do IELKA’s details show
Unchanged prices of products In supermarkets in January 2025 compared to January 2024, according to the results of a survey of the Consumer Retail Research Institute (IELKA). The same survey shows a decrease of 0.20% in the 12-month rolling (2/2024-1/2025) compared to the previous year.
More specifically, IELKA’s survey revealed that inflation in supermarket chains is in the order of +0.09% in January 2025. The stabilizing tendency of January is due to the interdependent of the impact by specific categories that are increasing due to the growth Categories associated with cocoa and coffee and fresh meat, and in Reductions that have consistently developed many others, such as non -food categories, baby foods and frozen species.
Higher price reductions are recorded in categories: detergents and cleaning items (-9.36%), foods and pets (-7.4%), baby and children’s foods (-4.42%), stationery, cosmetics and personal Hygiene (-3.77%), sausages (-2.76%). The reductions recorded are the result of both market normalization after the pandemic and reduction in producer prices in certain products.
Larger increases are recorded in the categories: cookies, chocolates, sugar (+8.89%), appetizers, alpine and other served species (+4.57%), fresh meats (+3.05%), water, soft drinks, juices (juices ( +3.01%), fresh fish and seafood (+2.87%). According to the study, international cocoa and coffee prices certainly affect the categories of sweets and drinks, as well as the category of breakfast species, which includes many chocolate species. In terms of increases in meat, this is an expected development due to a decrease in animal capital in 2024, due to animal diseases. Compared to alcoholic beverages, reduced grape production 2023 leads to an increase in 2024, as ripening products are on the market. The largest reductions were recorded in detergents and cleaning items, stationery, cosmetics and personal hygiene, pet food and baby food. The grocery of grocery stores included in olive oil is a decrease of -1.85%. It is noted that out of the 23 categories of 10, 10 increased reduction.
The reasons to which the trend of product prices are attributed to supermarkets:
– Gradual inflation. Prices have been retention in recent months in large grocery stores due to large volumes of -3- products, scale economies, organizational/technological readiness and private label products.
– The course of raw material prices in recent months in international markets and market normalization. International raw food indicators (eg FAO FOOD PRICE INDEX) record an increase in the mid -2024 in most cases. In cases such as coffee and cocoa, however, the effect is more intense.
– Government institutional interventions. Supermarket chains operate in a strict institutional framework (eg prohibition of promotions in the event of ratings 6969/2024). At the same time in October, the implementation of the voluntary initiative for price reductions on specific products began.
– Offers and discounts. Offers and discounts on the organized retailement channel are more in number, in intensity and percentage discounts, which affects the final prices of the products.
– High traffic speed. Price retaining appears much faster in large points of sale due to higher stock speeds. That is, they move their stock faster and soon make new markets to replenish stocks.
– Influence of private label products. Private label sales shares are larger in large supermarket chains due to a higher coding range, and over the past two years have recorded an increase.
